Well, why not?
Blogs are a great way to express yourself creatively and emotionally. If you’re willing to set aside the time to explore the Internet, you can probably find dozens upon dozens of blogs that cover every subject from crazy things that your dad used to say (sound familiar?), to lists of awesome things that can improve a person’s day in many little ways (that probably sounds familiar too).
I guess that’s another reason people blog- a lot of these blogs have ended up becoming quite famous. Maybe your blog could end up being the ticket to your fifteen minutes of fame- although there is never a guarantee yours will enjoy the same amount of success!
Besides being an outlet for yourself personally, blogging as part of your business plan is often a smart move for those who feel like they have a lot of information to share with their clients. It’s a lot less intimidating than giving a lecture but requires less maintenance than a weekly newsletter. A blog can be maintained however and wherever is most convenient for you and can be updated as often as you wish.
Best of all, blogs can be a great way to let your clients get to know you on a personal level. We live in an age where we send quick one-line emails instead of handwriting business letters and sealing them with wax. We do business much more informally now! Clients are interested in hearing your thoughts on what is relevant to your business at this moment, whether it be your take on the current housing market or what you consider to be the best colours to paint your bathroom. Making a connection like this on a personal level may be the key to a good business relationship later on!
Having said that, I hope you get to know me a little more through my blog. My consulting business provides help for the people who need a little extra support when dealing with the everyday trials of running a small business. As such, I’ve picked up some tips and tricks that I’m excited to share with you. I’d love to hear your thoughts on some of the strategies currently working in your life too. Subscribe to my blog and let me know about yours. One of my favourite things to do is read, and I’d love to hear more about what you do.
Who knows? It could be the start of a beautiful blogging friendship.
Let’s be blogging friends. Click here to read more about what I do, or visit business, baking, busy, book or best practices to find out what I like to write about. And if you really want to be super friends, I’m on Twitter, Pinterest, Goodreads and Instagram and I’m waiting to hear from you!